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The Fruits of His Labor

Ido Leffler adds Grapefruit to his Yes To empire.

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By: TOM BRANNA

Editor

Ido Leffler should be a Food Czar in the Obama Administration. Who else is more equipped to harp on the importance of fruits and vegetables? Of course, Leffler would prefer folks apply plants rather than eat them. The man who gave the beauty world Yes to Carrots, Yes to Blueberries, Yes to Cucumbers and Yes to Tomatoes, is adding Yes to Grapefruit in 2013. The seven-item collection, which debuts in Target and Walgreens in March, is aimed at damage caused by UV radiation and other pigment is...

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